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Taking care of player data in a responsible way is still at the heart of what we do. Our platform uses small pieces of data that are stored on your device and follows all UK Gambling Commission and European GDPR rules. These pieces improve site features, make authentication easier, improve gameplay, save session settings, and let people make safe transactions. We sort these files so that visitors can have personalised experiences without giving up their privacy. Functional fragments let you browse without interruptions and save language or preference choices. Analytical logs keep an eye on performance, fix slowdowns, and help with ongoing improvements. When you give your permission, marketing trackers help you get personalised offers that are based on your interests. You maintain full autonomy over these settings: tailor permissions at any moment within your account dashboard or via your browser, with detailed guides available in our dedicated support center. Learn more about retention periods, third-party partners, and automated decision systems by consulting the subsequent sections of this document. We recommend reviewing your options frequently to stay informed about the control you exercise and the protections implemented for your peace of mind.
| Type | Function | Retention Period |
|---|---|---|
| Strictly Necessary Tools | Ensure basic features such as page navigation, account access, and payment processing work without interruption. Without these, core operations may not function correctly. | Session-based or up to 12 months |
| Performance Metrics | Collect anonymized data regarding how pages are used. Measure traffic sources, loading times, and interaction flows, helping optimize the website while addressing technical issues rapidly. | Up to 24 months |
| Personalization Enhancers | Adapt settings, language preferences, previous session data, and display relevant content. These tools remember user selections between visits, streamlining future interactions. | Up to 12 months |
| Targeting Utilities | Facilitate personalized offers by recording specific usage patterns. The data collected here helps create marketing messages that are relevant to the preferences of each customer. | As long as 90 days |
| Integrations with Other Services | Support features like built-in social plugins or safe payment gateways. Partners' management practices apply to the information they gather. | Set by outside partners |
Check out and change your choices in the privacy dashboard to make sure your experience is in line with your own level of comfort. When you change your settings, think carefully about the options you choose because turning off some categories may make the platform less useful.
When you use the platform, your device automatically talks to web tracking tools that are built into different pages and functions. These tools get specific technical information directly from your device or browser, such as your IP address, browser version, operating system, device configuration, language preference, session timestamps, and referring URLs. Data collection starts right away during each browsing session. Persistent identifiers are given to visitors, which lets the system connect interactions across multiple sessions and recognise returning visitors. This process enhances continuity in your personalized settings, site navigation, and shopping cart status. Tracking elements distinguish between first-party and third-party sources. First-party trackers, deployed and managed internally by platform operators, focus on navigation preferences, sign-in authentication, and tailored suggestions. Third-party tags, provided by external analytics or advertising partners, measure engagement metrics, campaign effectiveness, and direct advertising content according to previous browsing behavior. Information gathered in this way is encrypted and sent to safe databases. Strict verification protocols are in place for internal access, so only authorised staff can access data that is relevant to how you use the service. Retention periods are set based on company standards and regulatory requirements, and there are automatic deletion schedules to get rid of old records. Regular audits of code integration and connection endpoints guarantee that rogue tracking elements are blocked. Customers can exercise granular control over which elements are permitted during their peak or restricted browsing modes, utilizing account dashboards or site preference controls. All modifications to consent choices are stored in log files to document your preferences over time.
Every visitor is shown a clear interface outlining their tracking preferences when they use the platform. When you arrive at the site, you see a permissions banner that lets you accept, deny, or change tracking elements for personalised ads, statistical insights, and site functionality. You can change your choice at any time using the privacy dashboard that is just for you. People can do the following in this panel:
Session tracking is strictly limited to the user's preferences. If you opt out of certain tracking categories, only essential items for website operation remain. You can only turn on analytics and marketing trackers if you agree to it. Most web browsers, like Chrome, Firefox, and Edge, have tools that let you review, block, or delete tracking files for more detailed management. The platform's privacy settings page has instructions for managing things through your browser. There are also links to external opt-out solutions for major ad networks in the Preferences section. If you take back your consent or don't want personalised tracking, you can still use all the main features of the platform. Your choices stay in effect until you change them, so you always have control.
The length of time that tracking files and personal records are kept depends on what each type does. When you close the browser, session-based tracking tools are automatically turned off. Temporary identifiers that are linked to gameplay preferences or authentication states usually only last for 24 hours unless they are used again in new sessions. Persistent tracking components that remember login information, customise content, or measure engagement can stay active for anywhere from one month to one year. Analytics tags that are used for statistical analyses are kept for up to 13 months, which is in line with regional privacy laws like GDPR. Tracking technologies store account-related information on encrypted servers for the entire time the account is active. Data related to financial transactions must be kept for at least five years in order to follow the law for anti-fraud and anti-money laundering rules. Players can check or ask for the deletion of their saved preferences and identifiers through the privacy dashboard. There are ways to make records anonymous or delete them upon request, except for those that are required by law. Regular reviews make sure that tracking schemes and the data categories that go with them are not kept longer than they need to be. Changes to retention rules are clearly shown in policy documents.
We use extra analysis and advertising systems that are run by outside partners on our platform. To get metrics on service interactions, measure the success of marketing campaigns, make sure payments are safe, and send personalised offers, these groups install tracking scripts and other identifiers.
You might see content from outside sources, like games that are built into the page, social media widgets, or chat modules for customer service. These third-party parts may have their own ways of keeping an eye on things. We suggest that you go directly to the web pages of our partners to read their identifiers and notice policies. To protect your privacy, change your browser settings to block tracking elements from third parties. Think about using special extensions that stop cross-site identifiers. Less monitoring from outside sources could affect how some platform features and personalised offers are available.
People who want more information about web tracking, privacy settings, or who want to access and delete their stored digital preferences can easily get in touch with the support department. Use one of the official channels listed below to make communication easier:
Data Protection Officer, 22 Digital Way, Suite 500, London, SW1A 1AA, UK
The UK Make sure to label any correspondence as "Data Subject Request" and explain what your question or request is. Be ready to give account information or proof of identity as required by data protection laws like GDPR or UK DPA 2018 in order to prove your identity. Regulatory guidelines set response times, which are usually within 30 days of receiving the request. If you ask about third-party tags or tracking that vendors use, the compliance team may tell those vendors what to do next, keeping the process open and honest. If you still have concerns or want to take your complaints about how your data rights are being handled to the next level, contact the designated Data Protection Officer through the channels listed. If the company can't help you, you can go to an independent data authority, like the Information Commissioner's Office.
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